Ducky Championship is a competition that high scools and workplaces can take part in, where students and employees compete with each other in teams on doing climate friendly activities during a two week period.
The users found the competition to be unfair, since everybody wasn't able to participate on equal terms. During two months, I worked with Ducky on making the Ducky Championship fairer for the users.
User Interviews, Online Feedback Tools, Workshops, Prototyping, User testing
Points are based on things you can't change, like where you live with your parents.
Users find it unfair to compete on how much CO2 you manage to save, since there’s a lot of climate friendly things you can do that are not possible to calculate in direct CO2 savings.
The competition puts too much focus on consumption, rather than not buying anything at all.
Users find the competition unfair for high school students, since many of the activities are things that most people don’t have the power to change when living with their parents.
Change the scoring system
Add activities that are not possible to calculate in CO2
Remove the focus on consumtion
Remove the high scoring for big purchases
Add the possibility to score points for raising awareness about climate action
Better communicate and explain the scoring
Encourage and value the users' own initiatives
It is demotivating to get more points the more used things you buy, when it's more environmentally friendly not to buy anything.
New features based on user insights:
New scoring system, that scores on points instead of CO2 savings.
New custom activity
One single used purchase activity, scoring 5 points
New "Buy Nothing" activity
Bonus points for No-Purchase-Streak during the whole period of the competition
New Social & Community Impact categories with activities that can't be calculated in CO2 savings, but are easy for high school students to do
Bonus points if the whole team log Social or Community impact activities
I like the scoring, because there are so many climate actions you do that don't have a clear CO2.
Maybe add bonus points if you told someone about the climate action you did, that would put that social effects on everything.
Iterations based on feedback during User Testing:
Clearly visible individual CO2 savings on the front page, since users' find it important for insights even if you’re no longer scored on CO2 savings.
Social Impact bonus points for individual activities.
Updated, more precise explanation text on the Social Impact page.
New activities based on user suggestions.
Now it feels like everyone can do it and participate 100 percent.
The predefined success metrics was that each hypothesis would be validated
if at least 60% of the users express satisfaction with
the new solution proposed.
All of my hypothesis were validated in the second round of testing by the following percentages.
Change the scoring system from Co2 to points
Remove the focus on consumtion.
Add social impact and community impact activities
Explain why impact activities score higher
Add a custom activity
